|1||08 - 09 Nov 2023||Please call us||Register|
Nowadays, creativity and design thinking are highly needed in order to make product improvements, meet your customers’ needs, or solve problems that are holding your company back.
Do you want to use creativity and design thinking to create innovative new products, services, or systems that will expand and evolve your business to the next level?
If so, you need to create an innovative corporate culture and a creative friendly workplace environment. In this course, you’ll explore why creativity and innovation are more important for businesses today than ever before. You’ll examine why and how leading-edge companies have turned conventional business culture models on their heads through embracing creativity and how to protect your organization from being disrupted or left behind in a rapidly evolving business climate.
You’ll learn how to create a cultural environment that fosters creativity, including creativity blocks to avoid, like micromanaging and an over-emphasis on efficiency, and how to establish an idea-response system for your managers, in order to encourage the open sharing of ideas. Plus, you’ll find out why a creative corporate culture is a key to attracting and retaining great talent, increasing morale and productivity, and ultimately you’re company’s bottom line.
You’ll learn best practices for unleashing your creative team’s potential by bringing together diverse perspectives and creating an environment that embraces risk-taking and removes the fear of failure.
You’ll learn what “thinking outside-of-the-box” really means and how to overcome the mental traps that hold back individuals and organizations. You’ll master your own creative thinking so that you can bring your full potential to the team and accelerate your career. And, you’ll be able to teach creative thinking skills to your team, allowing them to reframe challenges into possibilities.
You’ll learn how to apply a powerful creative problem-solving technique called DESIGN THINKING to your business that will provide a blueprint for creating innovative creative products and services.
By the end of this training course, participants will be able to:
Understand the needs and problems faced by your customers and clarify the true problems holding back your business
Question assumptions and explore alternative solutions that are beyond any preconceived limitations
Identify requirements for a satisfactory solution and criteria for testing and identifying when goals have been met
Generate out-of-the-box ideas and a broad range of possibilities by using proven strategies like story mapping and powerful brainstorming processes
Use hands-on approaches and tangible prototypes to experiment and test your ideas, helping you identify the best solutions that will make the biggest impact for your users and your organization.
Business owners, managers, or team leaders
Leaders who want to create a creative corporate culture
Leaders who want to encourage innovation in the workplace
Leaders of creative teams
Benefits of an Innovation-friendly Environment
Creative Thinking: Reframing and Mind Mapping
Creative Thinking: Insights and Flow
The Importance of Happiness, Play, and Idle Time
The Importance of Rewarding Creativity
Rewarding Creativity and Risk-Taking
The Power of Questions
Developing a Creative Work Environment & Team
Developing Creativity in Individuals
Exercise: Developing Creativity for Individuals
Creating a Creative Physical Environment
Exercise: Creating a Creative Physical Environment
Empowering Creative Teams
Exercise: Empowering a Creative Team
The Importance of Diversity
Exercise: The Power of Diversity
Develop an Idea-Response Process
Exercise: Develop an Idea-Response Process
Overcoming Creativity Blocks
Overcoming Creativity Blocks
Overcoming Problem-Solving Blocks
Design Thinking Methodology and Process
Why Design Thinking?
Empathize with the End User
Define the problem
Ideate and Brainstorm
Test, Implement, and Assess
Looking to the Future
Conclusion and Next Steps
Blue Ocean Thinking and Opportunities for Growth
Bonus: Additional Resources You Don't want to Miss