Business Model Innovation Course

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1 16 - 17 Nov 2023 Please call us Register



Business Model Innovation takes a practical approach to understanding, designing, and testing business models. It includes analyzing existing business models, developing a business model for a new startup venture, and testing business model building blocks. The course offers you the opportunity to develop a unique skill set that has helped many leading entrepreneurs and enterprises. Business model innovation is at the center of value creation and many leading companies and social ventures owe much of their success to business model innovation.


By the end of this training course, participants will be able to:

  • Explain the importance of business models to value creation and new venture success in today’s economy

  • Describe, compare, and critically examine different business model frameworks

  • Analyze and critically evaluate business models used by actual ventures

  • Construct and present a business model for an innovative and viable new venture

  • Design and conduct tests for different business model building blocks, iterating based on market feedback and test results


  • Aspiring Entrepreneurs

  • Entrepreneurs

  • Small Business Owners

  • Innovators

  • People wanting to start their own business

  • Content Creators

  • Startups

  • Marketers


Evaluating current strategy: Where are we right now?

  • The Business Model Audit

  • Revenues model vs Cost model impact on business model

  • Risk re-evaluation: the market

  • Know matrix + SWOT analysis

  • Frameworks to analyze the current workings of your company better

  • Data Details

  • How well do you know your data?

  • Are you making data work for you?

Business Innovation: The Frameworks

  • Case study

  • Strategy models

  • A quick review of top strategy models in use today in the industry with relevant examples are stories

  • OAO model – is innovation accidental ?

  • A bespoke strategy model for continued innovation, planning accidental innovations

  • Understanding the innovation landscape today during COVID

  • How business model innovation has changed in the past years: product -> market loop

  • Startups vs corporates: examples how startups scaled to beat incumbent corporates at their game

Creating a new business model: Structuring innovation

  • Innovation portfolio creation

  • Defining business horizons: Horizon 1, 2 and 3

  • How to create the future

  • Predictability vs unpredictability: using metrics

  • Lean business model : increasing efficiency

Implementing new business models: Leadership in action

  • How to invest in innovation : Idea to business model life cycle creation

  • Creativity in a crisis

  • Things to learn from and implement

  • Chief Decision maker to Chief Experimenter ?

  • Ideas vs innovations that can be commercialized

  • Cultural change management: Case studies Netflix, Intuit

  • Decision making matrix change : Case study