Administrative Assistants and Executive Secretaries are the ones who are in the 'frontline' and very close to the highest leaders of the company, both members of the Board of Directors and Chief Executive Officer (CEO).
Rapidly growing business demands urged Personal Assistant and Executive Secretary is to understand and have the ability and understanding of Public Relations. Hence knowledge on this subject is important enough to them
Thus, efforts to increase the skills necessary to design a form of persuasive communications and become a PR for the company, which can be done by following an intensive seminar
In order to understand the functions of the secretary of public relations that have a mission and vision of the company to be able to communicate their ideas, implementing the design program, have the understanding and support, with the ability to identify the policies that the purpose of the organization in accordance with the interests of the company.
The Role of Public Relations in company operations
PR and Communication Skills
The PR Promotional Role
Corporate Communications/PR in the Corporate Mix