Demand Planning & Demand Management

OVERVIEW

Demand planning or sales forecasting is one most important aspects of any organization, whether it is a service or a manufacturing organization. A service organization would estimate the demand for the services and prepare to service the demand for its services. A manufacturing organization would be assessing the demand for its manufactured goods by estimating the supply of raw materials, production capacity, and distribution for example.

Organizations should make every effort to manage demand to effectively plan how to satisfy this demand. Rather than merely ordering takers, demand management is necessary to match marketing and sales efforts with production lead times and is also essential in situations where capacity has changed, either due to changes in equipment and/or human resources. Most importantly, demand management is essential in terms of effective, cost-focused, inventory considerations.

OBJECTIVES

By the end of this training course, participants will be able to:

• Examine the most…